Content Creation vs Content Curation
What is Content Creation ?
Content Creation is the content that is created by yourself, including writing articles, graphics, and videos. This type of content is very important. Cause it represents the identity of the organization or brand.
Advantages
• Building brand awareness for the organization.
• Create identity, individuality.
• Increase the credibility of the organization.
• When it is your own content. It can be freely to the customize.
• Some content can be reposted.
• Increase SEO in terms of website ranking.
• Create identity, individuality.
• Increase the credibility of the organization.
• When it is your own content. It can be freely to the customize.
• Some content can be reposted.
• Increase SEO in terms of website ranking.
Disadvantages
• Takes time to research and collect data. to be used for content creation
• There may be a cost to produce content.
• There may be a cost to produce content.
★ Self-made content should have its own uniqueness. and reach the target audience.
★ If it is a brand and service, there should be content other than sales, such as providing information, knowledge, and usage methods that are useful for customers.
★ If it is a brand and service, there should be content other than sales, such as providing information, knowledge, and usage methods that are useful for customers.
What is Content Curation?
Content Curation is content that shared from other sources. without being a content producer, such as sharing news from other sources to their own page. Some content must be accepting or asking permission from the content owner.
Advantages
• Convenient, fast, doesn’t take as much time as creating your own content.
• This type of content can helps to fill the schedule. When you don’t have time to produce your own content
• Some information can enhance our credibility. Share reliable news sources.
• It is to build relationships with other organizations by sharing their content.
• This type of content can helps to fill the schedule. When you don’t have time to produce your own content
• Some information can enhance our credibility. Share reliable news sources.
• It is to build relationships with other organizations by sharing their content.
Disadvantages
• If the source is not verified that the information is correct. How reliable is it? There may be problems later.
• Copyright or share permission issues.
• Copyright or share permission issues.
★ Shared content should be related to the organization or brand. for giving more information to the target audience.
★ Must include credit link to the original source. to refer to the source of information It also gives credit and honor to the content owner.
★ Must include credit link to the original source. to refer to the source of information It also gives credit and honor to the content owner.
Which content is better?
What kind of content should I use?
What kind of content should I use?
★ There should be both types of content.
★ Manage content posting schedules. to suit both types of content.
★ Combine both types of content. and don’t forget to give a credit.
★ Manage content posting schedules. to suit both types of content.
★ Combine both types of content. and don’t forget to give a credit.
